Turn offSales
UGC review 4
$96 spent with no sales. A profitable ad would almost certainly have sold by now.
Do thisSwitch off the ad in Ads Manager.
For anyone running Meta ads
Know what to do with your ads every morning.
Tony checks every live Facebook and Instagram ad at 7am against the numbers that decide profit, then tells you what to turn off, scale and fix. Start with a free audit. Four minutes, nobody calls you.
Read-only, we can never change your adsSales, leads and every objectiveNo sales call
Why is the audit free?
Because it’s the quickest way to show you what the daily check does. The audit runs the same rules once; the daily check runs them on every live ad, every morning. If the audit helps, you’ll probably want it daily. If not, keep the report. Nobody will call you.
Today, 7:00am
Wasted spend stopped, per month$0
Flick a switch once you’ve turned that ad off.
Example account. Yours uses your own numbers.
See it in action
Your morning with Tony, in 20 seconds.
The check, your numbers, every ad with its call, and the alert when something goes wrong.
The difference
Ads Manager shows you numbers.
Tony tells you what to do.
Ads Manager
Tony
Every morning
A morning check, not a monthly report.
Most ad accounts lose money in the gap between checks. Tony closes the gap.
- Turn off
Ads that have spent past the point where a profitable ad would almost certainly have sold.
- Scale and duplicate
The ads earning above your break-even, at a pace that fits your budget.
- Fix now
Tracking breaks, a rejected ad, or a spending limit about to stop everything.
- Alerts the same day
Tony looks every hour and emails you when an ad burns money or sales stop recording.
- What to make next
Your winners, the ads wearing out, and the videos losing people in the first 3 seconds.
Return, last 7 days2.41×
Profit after ads+$1,912
Break-even 2.22×
ScaleSales
Bundle offer, broad
31 sales at 3.10× this week, well above break-even.
Do thisRaise the daily budget from $150 to $180.
Beyond the morning check
Then it answers what Ads Manager can’t.
Examples from a sample store. Yours are worked out from your own account and store.
Why did my cost per sale jump?
Cost per sale is up 40%: $70 over the last 3 days, against $50 the week before.
Mostly Meta’s prices: reaching 1,000 people cost $28, up 40% on $20. That hits every advertiser, so it’s the auction, not your ads. Don’t cut winners over it.
Did my change work?
Worked · 3 days onRaised Bundle offer from $300 to $600 a day
The extra $300 a day brought in $1,000 more in sales, a 3.3× return on the extra.
Am I on track this month?
Spent$15,000Heading for$77,500Budget$70,000
$7,500 over at this pace. About $2,200 a day lands on budget.
Is an ad selling something I can’t ship?
Fix nowSummer tee, video 2
Sends people to a product that’s sold out in your store. About $84 a day on clicks that can’t buy.
What does a new customer really cost?
Per new customer$38First order makes$31
You profit when they buy again: 41% of orders come from repeat customers.
Which ads, and which ideas, are winning?
AFounder storyStops the scroll and gets the click.
BBundle offer, broadTurns clicks into sales.
DStatic 7Few people click: make the offer clearer.
Can I show off a good month?
October with Tony≈$8,945of wasted ad spend stoppedShare it: your link gives friends a free trial.
How it works
Three steps. The first one is free.
-
1Take the free audit
Four minutes. We scan your website, you answer 20 questions, and you get a score, your real profit or loss and your first fix in full.
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2Connect your ad account
Read-only. Tony reads your numbers; it can never create, edit or pause anything.
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3Check in each morning
At 7am every live ad has been checked. Make the changes, mark them done. Ten minutes, before your coffee’s cold.
Built for your business
Judged on what your ads are for.
Online stores
Every ad against your break-even return. Profit after costs, not vanity ROAS.
For storesTradies and local services
Cost per job, not cost per lead, so cheap junk leads stop looking like winners.
For tradiesCoaches and clinics
Bookings and sign-ups, judged on what a client is worth to you.
For coaches and clinicsGiveaways and memberships
Entries against prize and running costs, so you know which ads pay for the prize.
For giveawaysAgencies
Every client account checked each morning, and reports with your own branding.
For agenciesTraffic, awareness, video and app install campaigns are each judged on their own result too.
Inside the app
TodayNumbersAdsCreativePlanLearn
Calculator
What could wasted spend be costing you?
Move the sliders: your monthly ad spend, and the share you think might be going to ads that will never sell.
An example using the share you choose, not a promise. Your free audit works out the real number from your own ads.
Wasted a month
A year
Every day
Pricing
Free to find it. Pro to run it.
Free audit
Free
No card, no call
- Score out of 100 and six area grades
- Website scan
- Profit or loss, break-even and where the money leaks
- Every problem we found, ranked
- Your first fix in full
Pro
a month, after a 7-day free trial
- Every live ad checked at 7am: what to turn off, scale, duplicate and fix today
- Hourly alerts, the same day, when an ad burns money, tracking breaks or spend stops
- Your numbers against break-even, every ad with its call, what to make next
- Why your numbers moved, and what each of your changes did
- Your month against budget, sold-out product alerts and real cost per new customer
- Every audit fix, a 30-day plan and a Monday check-in
- One re-check a day
Pro + Support
a month, after a 7-day free trial
- Everything in Pro
- Three re-checks a day
- Message us about your account; answers within one business day
Founder
a month, after a 7-day free trial
- Everything in Pro + Support
- Unlimited re-checks
- Priority answers, same business day
- First access to new features
Agency
a month, for agencies and freelancers running ads for clients
- Everything in Founder
- Every client account on one screen
- Problem accounts flagged first
- Client reports with your name and logo
- Unlimited re-checks on every account
Start with the free audit
Then choose Agency under Settings › Plan and billing.
Ask about AgencyWhat agencies getQuestions
Before you start
Why is the audit free?
It’s the quickest way to show you what the daily check does. The audit runs the same rules on your account once; the daily check runs them on every live ad every morning. If the audit is useful, you’ll probably want it daily. If not, the report is yours to keep, and nobody will call you.
Do I need to give you access to my ad account?
Not for the free audit: it works from your website, your answers and, if you add them, a few numbers from Ads Manager. The daily check needs a read-only connection, which you approve in Facebook. We can read your numbers but never create, edit or pause anything, and disconnecting deletes our access.
Who is this for?
Anyone spending their own money on Facebook or Instagram ads: online stores, lead businesses, tradies, clinics, coaches, agencies and freelancers.
How does it decide what to turn off?
From your own numbers. If an ad were selling at your break-even, there would be a 95% chance of at least one sale by about three times your break-even cost per sale. An ad with no sale past that point is almost certainly losing money. With too little data it falls back to rules used on accounts spending millions a year, and it always says which it used.
Does it work for leads, not just sales?
Yes. Lead campaigns are judged on what you can afford per lead and, once you tell us how many leads became customers, on cost per customer. Traffic, awareness, video and app campaigns are judged on their own results.
Where do the benchmarks come from?
Your own account first. Where there isn’t enough data yet: LocaliQ’s 2026 Facebook ads benchmarks for lead generation and Triple Whale’s ecommerce data for purchases and ROAS.
Will you email me every day?
No. The daily check waits on your dashboard. You get one email a week, on Monday, built from your own numbers.
Can I cancel?
Yes, any time, from your dashboard. Cancel during the free trial and you’re never charged.
I'd rather someone just ran my ads.
That's what Hundred Club Digital does, for brands spending enough that it makes sense.
Meet Tony.
Your first check is free, and it takes four minutes.