For real estate agents

Win listings, not likes.

Appraisal ads, just-sold posts, vendor guides: Tony checks every Facebook and Instagram ad at 7am and tells you which ones bring leads worth paying for, and which ones only bring curious neighbours.

Start the free auditWork out what you’d keep
Read-only, we can never change your adsFree audit in four minutesNo contract, no sales call
Today, 7:00am Real estate agent
Wasted spend stopped, per month$0

Flick a switch once you’ve turned that ad off.

Example account. Yours uses your own numbers.

Why it matters

The cheapest leads on Facebook. Not the best.

Real estate gets some of the cheapest leads on Facebook, which makes it easy to fill a CRM with people who were never selling.

  • 163,894real estate agencies and brokers with staff in the US1.
  • US$17median Facebook cost per lead for real estate (US), among the cheapest of any industry2.
  • +21%rise in the average Facebook cost per lead in a year (US data)3. Every wasted lead costs more than it used to.

Pick what’s hurting most

Where agency ad money goes off-market.

See it in action

Your morning with Tony, in 20 seconds.

The check, your numbers, every ad with its call, and the alert when something goes wrong.

Calculator

What you’d keep each year.

Set your own numbers: what you spend on ads, what you pay an agency (slide it to zero if you run them yourself), the share you think goes to ads that never bring a listing, and your average listing.

An example using the numbers you choose, not a promise. Your free audit works out the real waste from your own ads.

Kept each year
Agency fees above Tony’s price
Spend on ads that won’t pay

Find my real number

Agency or Tony

You pay an agency for its time. How much of it is in your account?

Lead gen services for agents can cost thousands a month. Here’s what a retainer typically buys, next to Tony.

A typical agencyTony
How often your ads get looked at
Often once a week, or when the monthly report is due. Ask yours.
Every live ad, every morning at 7am, plus hourly alerts when one starts burning money.
What it costs
Commonly $500–5,000 a month, or 10–20% of your ad spend45. The fee often grows when your spend does.
From A$99 a month. The same price at any spend.
Contract
Many want a 3–6 month minimum, some 6–125.
Monthly. Cancel any time. 7-day free trial.
What they judge your ads on
Clicks, reach, cost per lead. The numbers Ads Manager shows.
Cost per listing: tell Tony which leads became paying work, and junk-lead ads stop looking like winners.
Who keeps control
They log in to your account and change things you may never see.
You. Tony is read-only: it tells you what to change, you make the change in Ads Manager.

Plenty of agencies do good work. If yours does, the check below will say so.

Check your agency

Six questions. Thirty seconds.

Answer honestly. Nobody sees this but you.

  • Does someone look at your ads every single day?

  • Could you name, right now, the ad that brought your last paying listing?

  • Do their reports show cost per listing, not just reach, clicks and leads?

  • Are you locked into a minimum contract?

  • Does their fee go up when your ad spend goes up?

  • If an ad started wasting money this morning, would you hear about it today?

Red flags0 of 6

Get a free second opinion

Questions

Before you start

Listings take months. Can Tony wait for that?

Yes. Each week you tell Tony how many leads listed, and it keeps a running close rate, so long sales cycles still count.

Can I use it for my own ads, not the office’s?

Yes, as long as you can see the ad account in Meta.

Will it change my ads?

Never. Tony is read-only. It tells you what to do and why; you make the change in Ads Manager, in about ten minutes a morning.

What does it cost after the free audit?

Tony Pro is A$99 a month, the same price whether you spend a little or a lot on ads. Monthly, no contract, with a 7-day free trial.

Working out a budget? Start with what a lead is worth to you, or see all our guides.

Win the listing.

Your first check is free, and it takes four minutes.

Start the free audit

Also for

Sources. Figures from other countries say so. Dollar amounts are shown in your currency, converted at Reserve Bank of Australia rates for 9 October 2026 and rounded; each source has the original. Tony itself uses your own numbers.

  1. US Census Bureau, County Business Patterns 2023, NAICS 531210 real estate agents and brokers (via Vanta Insights). vantainsights.com/industry/531210-real-estate-agents-brokers
  2. WordStream (LocaliQ), Facebook Ads Benchmarks 2025: medians of 726 US lead campaigns, April 2024 – June 2025. www.wordstream.com/blog/facebook-ads-benchmarks-2025
  3. Search Engine Land, “Facebook ad costs jump 21% in 2025, but still beat Google”, September 2025 (WordStream LocaliQ data). searchengineland.com/facebook-ad-costs-jump-beat-google-461690
  4. Margin Media, “How much does it cost to advertise on Facebook in Australia?”, October 2024: management usually A$500–5,000 a month, or 10–20% of ad spend. marginmedia.com.au/our-blog/facebook-ad-costs-australia
  5. Linear Design, Facebook ads management pricing guide, 2026: US$500–5,000+ a month or 10–25% of spend; many require 3–6 month minimums, some 6–12. lineardesign.com/blog/facebook-ads-management-pricing-guide/