For online stores
Every ad judged on profit, not ROAS.
Tony works out your break-even from your margin, shipping and average order, then checks every live ad at 7am: what to turn off, what to scale and what to fix before it costs you.
Today, 7:00am
Flick a switch once you’ve turned that ad off.
Example account. Yours uses your own numbers.
See it in action
Your morning with Tony, in 20 seconds.
The check, your numbers, every ad with its call, and the alert when something goes wrong.
What Tony does for you
Five jobs, done before 9am.
- Losers off early
An ad with no sale past the point a profitable ad would have sold is flagged the next morning, not at month end.
- Winners scaled safely
Ads above your break-even get a budget increase that fits your pace, so you don’t reset learning.
- Where buyers drop out
Clicks, page loads, add to cart, checkout, purchase. Tony points at the weakest step.
- Tracking you can trust
If purchases stop recording while clicks carry on, you hear about it the same day.
- What to make next
Your best hooks, the ads wearing out and the videos losing people in the first 3 seconds.
Calculator
What could wasted spend be costing you?
Move the sliders: your monthly ad spend, and the share you think might be going to ads that will never sell.
An example using the share you choose, not a promise. Your free audit works out the real number from your own ads.
Questions
Before you start
Do I need to know my margin?
It helps. Tell Tony your product cost, shipping and fees once and every ad is judged on real profit. Not sure? Start with a rough margin and change it later.
Does it work with Shopify?
Tony works with any store. It reads your Meta ad account, read-only, and your website.
Will it change my ads?
Never. Tony is read-only. It tells you what to do; you make the change in Ads Manager.