For giveaways and memberships
Know which ads pay for the prize.
Fixed prize costs, memberships and one-off entries don’t fit a normal ROAS. Tony works out what each entry is worth to you and checks every ad at 7am against it.
Today, 7:00am
Flick a switch once you’ve turned that ad off.
Example account. Yours uses your own numbers.
See it in action
Your morning with Tony, in 20 seconds.
The check, your numbers, every ad with its call, and the alert when something goes wrong.
What Tony does for you
Five jobs, done before 9am.
- Built for prize costs
Put in your prize and running costs once. Tony shows profit after the prize, not just return on spend.
- Expensive entries off
Ads where each entry costs more than it brings in are flagged the next morning.
- Scale before the draw closes
Your cheapest entries get more budget while it still counts.
- Same-day alerts
If entries stop recording or spend runs far past a normal day, you hear the same day.
- What to film next
Which reveals, walkthroughs and countdowns bring entries, and which ones are tired.
Calculator
What could wasted spend be costing you?
Move the sliders: your monthly ad spend, and the share you think might be going to ads that will never sell.
An example using the share you choose, not a promise. Your free audit works out the real number from your own ads.
Questions
Before you start
My prize is a fixed cost. How does Tony handle that?
Prize and running costs are counted separately from each entry, so your break-even per entry stays right and profit shows the prize.
Memberships and one-off entries?
Both. Tell Tony what a membership is worth over time and what a single entry earns.
Will it change my ads?
Never. Tony is read-only. It tells you what to do; you make the change in Ads Manager.