For skincare and beauty brands

Pretty ads are easy. Profitable ones are rarer.

Tony checks every Facebook and Instagram ad your beauty brand runs at 7am, against your own break-even ROAS, and tells you what to turn off, what to scale and what creative to make next.

Start the free auditWork out what you’d keep
Read-only, we can never change your adsFree audit in four minutesNo contract, no sales call
Today, 7:00am Skincare store
Wasted spend stopped, per month$0

Flick a switch once you’ve turned that ad off.

Example account. Yours uses your own numbers.

Why it matters

A crowded shelf on Instagram.

Beauty brands have some of the lowest median returns on Meta, which makes every losing ad matter more.

  • 15,086beauty and fitness stores on Shopify in Australia1.
  • 1.54×median Meta return on ad spend for beauty brands, well below the 1.88× all-brand median2.
  • US$39median Meta cost per purchase for beauty2.

Pick what’s hurting most

Where beauty brand ad money washes off.

See it in action

Your morning with Tony, in 20 seconds.

The check, your numbers, every ad with its call, and the alert when something goes wrong.

Calculator

What you’d keep each year.

Set your own numbers: what you spend on ads, what you pay an agency (slide it to zero if you run them yourself), the share you think goes to ads that never sell, and your average order.

An example using the numbers you choose, not a promise. Your free audit works out the real waste from your own ads.

Kept each year
Agency fees above Tony’s price
Spend on ads that won’t sell

Find my real number

Agency or Tony

You pay an agency for its time. How much of it is in your account?

Beauty brand agencies often take a percentage of spend. As you grow, so does their cut. Here’s what it typically buys.

A typical agencyTony
How often your ads get looked at
Often once a week, or when the monthly report is due. Ask yours.
Every live ad, every morning at 7am, plus hourly alerts when one starts burning money.
What it costs
Commonly $500–5,000 a month, or 10–20% of your ad spend34. The fee often grows when your spend does.
From A$99 a month. The same price at any spend.
Contract
Many want a 3–6 month minimum, some 6–124.
Monthly. Cancel any time. 7-day free trial.
What they judge your ads on
Clicks, reach, cost per lead. The numbers Ads Manager shows.
Sales and return against your own break-even, ad by ad.
Who keeps control
They log in to your account and change things you may never see.
You. Tony is read-only: it tells you what to change, you make the change in Ads Manager.

Plenty of agencies do good work. If yours does, the check below will say so.

Check your agency

Six questions. Thirty seconds.

Answer honestly. Nobody sees this but you.

  • Does someone look at your ads every single day?

  • Could you name, right now, the ad that made your last sale?

  • Do their reports show profit after ad spend, not just reach, clicks and ROAS?

  • Are you locked into a minimum contract?

  • Does their fee go up when your ad spend goes up?

  • If an ad started wasting money this morning, would you hear about it today?

Red flags0 of 6

Get a free second opinion

Questions

Before you start

Does Tony connect to Shopify?

Yes, read-only. WooCommerce and Stripe too.

We’re pre-launch. Is it too early?

Tony’s Setup guide takes you from no business portfolio to a first campaign, one checked step at a time.

Will it change my ads?

Never. Tony is read-only. It tells you what to do and why; you make the change in Ads Manager, in about ten minutes a morning.

What does it cost after the free audit?

Tony Pro is A$99 a month, the same price whether you spend a little or a lot on ads. Monthly, no contract, with a 7-day free trial.

Working out what your ads need to return? Read what a good ROAS is, or see all our guides.

Find your profitable ads.

Your first check is free, and it takes four minutes.

Start the free audit

Also for

Fashion and apparel brandsHome and living storesSupplement and wellness brands

Sources. Figures from other countries say so. Dollar amounts are shown in your currency, converted at Reserve Bank of Australia rates for 9 October 2026 and rounded; each source has the original. Tony itself uses your own numbers.

  1. StoreLeads, Shopify stores in Australia by category, October 2026. storeleads.app/reports/shopify/AU/top-stores
  2. Triple Whale, Facebook ads benchmarks: medians across 40,000+ brands, August 2025 – July 2026. www.triplewhale.com/blog/facebook-ads-benchmarks
  3. Margin Media, “How much does it cost to advertise on Facebook in Australia?”, October 2024: management usually A$500–5,000 a month, or 10–20% of ad spend. marginmedia.com.au/our-blog/facebook-ad-costs-australia
  4. Linear Design, Facebook ads management pricing guide, 2026: US$500–5,000+ a month or 10–25% of spend; many require 3–6 month minimums, some 6–12. lineardesign.com/blog/facebook-ads-management-pricing-guide/